Your Marketing Plan

Okay… You have started your business or practice. You already have a business plan and you're ready to go. However, you now realize that getting the word out there about your services or your product is tougher than you thought. Perhaps you are not comfortable writing articles. Perhaps you are not computer savvy enough to create an effective website or fancy looking brochures. Perhaps you are shy about contacting people or social networking efforts. You are confident that you know your business and that you understand the needs of your clients, but:

 
 
 
 
   

How do you get the phones to ring?

How do you let people know that they need you?


        Features and Benefits of working with ADDENDA Solutions


                                              #1
At ADDENDA Solutions, we know that marketing and advertising is expensive, and often times, ineffective. That is why we urge our clients to concentrate on developing strategies that make sense, that have a theme, that incorporates branding, name recognition and consistency.

Based on real world experience and learning from trials and errors of others, you may expect us to help you create a method of making your services or products known, that is comfortable for you, that fits your budget, and provides you with measurable results.

                                              #2
We will work with you to identify action steps, timelines and resources to create an effective plan to get the word out about your company or firm. The process of creating a plan includes discussions about:

    Internet marketing and search engine optimization
(SEO)

 

    Branding


    Brochures and handouts


    Mailings and newsletters


    Community seminars


    Networking for referrals


    Collaborative relationships with others

    Customer Service Assessments


Marketing plans are not just written action items and timelines of efforts to promote your business. Marketing plans can also be assessments and recommendations of encouraging "repeat business" and loyal customers who will tell others about your products or services.


                                                #3

As "mystery shoppers" we provide an assessment and recommendation of how your company can enhance the delivery of your products and services to your clients.

Some of our clients, such as Calocino Electric and McMillan Realty, who are well-established small businesses, have asked ADDENDA Solutions to assess of their "customer service." This assessment provided the owners a report detailing areas of their service that are positive and effective, as well as areas that required improvement and opportunities for more sales. Since the business owners are sensitive to providing quality service to their clients, they recognized this assessment as an essential component of their marketing plan. They realized that measuring results is key to a marketing plan that actually works and ensures repeat business and plentiful referrals.

                                                 #4
ADDENDA Solutions also provides workshops and sales training to your customer service representatives and sales staff, turning conflicts and complaints into satisfied clients and income generating opportunities.

 


 
   

For a free, initial phone or e-mail consultation, please contact us at help@addendasolutions.com

or call us today at 585-461-2654

or toll free at 1-888-851-0414

 
       
   

ADDENDA Solutions

1100 University Avenue

Suite 124
Rochester, New York 14607
585.461.2654

Map & Directions Rochester

 

ADDENDA Solutions

5297 Parkside Drive

Suite 408
Canandaigua, New York 14424
585.394.4950

Map & Directions Canandaigua

ADDENDA Solutions

126 Kiwassa Road

Second Floor
Saranac Lake, New York 12983
888.851.0414 (toll-free)

Map & Directions Saranac Lake

 
       
    Our offices in Rochester ( Monroe County ), Canandaigua ( Ontario County ) and Saranac Lake (Franklin and Essex Counties), New York provide business start up coaching, consulting for entrepreneurs, business plans, marketing plans for existing and potential business owners of manufacturing companies, sales representatives, retailers and professional services such as financial planners, lawyers, counselors, veterinarians, doctors, mediators, accountants, independent contractors, and other service providers.  
       
   
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